CELA™ Certification

CELA™: Certified Executive Longevity Advisor

The designation that puts you in front of C-suite decision-makers with something your competitors are not offering. For licensed insurance agents, brokers, and benefits advisors.

Benefits advisors in a professional training session
8–12 hrsto certified
Who It Is For

Built for advisors who want to lead the corporate longevity market.

CELA™ is designed for licensed insurance agents, employee benefits brokers, financial advisors, and benefits consultants who work with employer clients and want to expand into the executive longevity space. If you advise employers on health benefits, retirement planning, or executive compensation, this certification adds a category your clients have not been offered and your competitors are not yet selling.

The Opportunity

A new revenue stream. New clients. And a market your competitors are not in yet.

Corporate longevity is the fastest-growing category in executive benefits. Companies that invest in longevity programs for their leadership teams are starting to appear across the Fortune 500. The question is not whether this market will exist. The question is who gets in first.

Most insurance agents and brokers have never heard of the Executive Longevity Benefit™. That is your advantage. The CELA™ certification puts you two years ahead of your competition: credentialed, trained, and positioned to win broker of record with a category no one else is pitching.

For Your Business

What CELA™ means for your practice.

Return with something new

Go back to existing clients with a genuinely new offering, and win deeper relationships in the process.

Compete for broker of record

Win accounts where longevity is the differentiator that sets your proposal apart.

Earn on every enrollment

Commission eligibility for every employer account you enroll through the Healthcare Revolution platform.

Tap a 500,000+ network

Access the Healthcare Revolution employer and insurer network of decision-makers.

Get found in the directory

Listing in the national CELA™ advisor directory, visible to employers searching for certified advisors.

Co-market your credential

Co-marketing through Corporate Wellness Magazine and our LinkedIn platforms.

Curriculum

What the certification covers.

Everything you need to walk into the C-suite with confidence: the science, the structure, the compliance, and the sales process.

  • The science of longevity medicine: what it is, how it works, and why it produces outcomes traditional preventive care does not
  • The Executive Longevity Benefit™: structure, compliance, and why employers adopt it
  • ERISA Top Hat plans, simplified for client conversations with HR and legal teams
  • Tax advantages: how to explain them accurately without giving tax advice
  • How to present longevity to a CEO, CFO, and HR Director: the language that works
  • The 10 most common objections and how to handle each one
  • How to use the Healthcare Revolution platform to enroll an employer in under 10 minutes
  • Building your longevity book of business: a 12-month practical plan
  • Documentation requirements and what the clinic provides
Program Details

How the program works.

Format
Online, self-paced with optional live coaching sessions.
Duration
8 to 12 hours of coursework. Most advisors complete in 2 to 3 weeks.
Assessment
Written exam plus practical enrollment assessment.
Renewal
Annual, with a continuing education requirement.
Eligibility
Active professional license required. State-specific requirements may apply.
Questions

Frequently asked.

CELA™ is designed for licensed insurance agents, employee benefits brokers, financial advisors, and benefits consultants. A valid professional license in your state is required.
Approximately 8 to 12 hours of online coursework, followed by a written exam and a practical assessment. Most advisors complete it in 2 to 3 weeks.
Commissions are paid through the Healthcare Revolution platform for employer accounts you enroll. Commission structures are disclosed during the certification process.
The Executive Longevity Benefit™ operates entirely outside traditional wellness programs and group health insurance. Most employers with existing wellness programs have never offered anything like this.

Get CELA™ certified.

Join the advisors building the corporate longevity market before everyone else catches up.

Apply for CELA™